A business activity, whether it is intended for a small audience or participants from various companies and organizations, can be successful no matter how challenging it may look like. The key to everything is proper planning, especially if you are coming off a hugely successful event. How do you follow up one successful event with another one? What do you do to ensure its success? Here are some things you should keep in mind if you want your next business activity to succeed.
Take Advantage of the Power of Social Media
Social media is a very popular venue for promoting activities and events. Use this venue to make people aware of your activity. You can create an event page on Facebook or come up with a group page dedicated especially to the activity. And then invite people to the event and the page. The minute one or two individuals register for your activity; others will follow. Of course, it pays if your activity is relevant, interesting, and fun!
Increase Physical Visibility of Your Event
While online promotion is important, you also need to reach out to those who are not on social media a lot. In other words, you also need to come up with offline promotional efforts. Print and put up posters of your activity in strategic areas. Visit companies and talk to their human resources head; let them know about your activity. Reach out to your target market.
Tie Up with Bloggers
Establish a wider reach by getting in touch with bloggers. Talk to them and organizing a mini-event for them. Build a good strong relationship with them and make them part of your business activity by asking them to not only help promote the event but to also be at the event. Bloggers have a wide readership reach, and this is what you want to take good advantage of.